Developing Trusted, High-Impact Sales Leaders
WHO IT’S FOR
Client-facing professionals in sales, business development, account management, or commercial strategy roles.
Overview
The Sales and Business Development is EWTC’s sales leadership program, designed to equip professionals with the tools to build lasting, consultative client relationships that drive measurable results.
This FranklinCovey-led course teaches a proven, trust-based framework that helps sales professionals shift from transactional to transformational selling. Participants learn how to uncover client needs, position value propositions, navigate complex decisions, and negotiate for win-win outcomes.
Each participant will receive a FranklinCovey All Access Pass, with a 360 assessment and additional on-demand content.
Course and coaching provided by FranklinCovey.
➡️ DOWNLOAD THE OVERVIEW BROCHURE
WHAT PARTICIPANTS WILL LEARN
- How to position relevant, memorable value propositions
- Techniques to drive decision-making at every customer interaction
- How to build a business case for change collaboratively with clients
- Methods to understand and align with the customer’s buying criteria
- Skills to overcome objections with confidence and empathy
- Strategies for high-EQ communication, even in tough conversations
- How to create client advocates and long-term loyalty
- Time management tools to improve focus, follow-up, and productivity
2026 Course Date
In-Person Class: April 14-16, 2026
REGISTER: IN-PERSON
