What the CEO Wants You to Know
Build Financial Fluency Across Your Organization
WHO IT’S FOR
Professionals at any level or function who need to better understand how the business makes money and how their role contributes to the bottom line.
Overview
This one-day interactive seminar helps employees at all levels connect their day-to-day work to the organization’s financial health. As teams become more specialized, it’s critical they also understand the bigger picture—how cash flows, what drives profitability, and how strategic decisions are made.
This FranklinCovey led course gives participants C-suite-level insights into financial fundamentals like margin, velocity, and capital efficiency. Each participant receives a FranklinCovey All Access Pass and 360 assessment, enabling ongoing development and application beyond the classroom.
Course and coaching provided by FranklinCovey.
➡️ DOWNLOAD THE OVERVIEW BROCHURE
WHAT PARTICIPANTS WILL LEARN
- How to read and interpret key financial indicators like cash flow, margin, and
- profitability
- What drives business performance—and how individual
- roles impact it
- How to navigate and explain an annual Report
- The fundamentals of business velocity and capital efficiency
- How to connect financial data to strategic thinking and decision-making
2026 Course Dates
In-Person Class: February 19 (8:30 a.m. – 4:30 p.m)
REGISTER: IN-PERSON
Virtual Class: June 23 (8:30 a.m. – 4:30 p.m.)
REGISTER: VIRTUAL
