2025 Business Optimization Conference

Event Date: September 30, 2025

Event Time: 9:30 a.m. –  4:30 p.m.

Location: Norris Conference Center | 816 Town & Country Blvd
Houston, TX 77024

In a time of shifting markets, regulatory pressure, and lean operations, risk management has become a frontline priority. From workforce gaps and regulatory shifts to high-pressure operations and global volatility, companies must stay ahead of the risks that threaten performance and profitability.

The Business Optimization Conference brings together industry leaders, legal and safety experts, and operations professionals for a practical look at how to reduce exposure, strengthen resiliency, and optimize performance under pressure.

Check the Membership Directory to confirm your company’s membership.

What to Expect

This one-day forum addresses

  • Workforce competency, efficiency, and upskilling in a tight labor market
  • Natural gas usage for resilient power generation in oilfield and non-oilfield operations Safety and risk management in high-pressure (psi) environments
  • Compliance strategies for OSHA, DOT, and PHMSA beyond the checkbox
  • Business continuity strategies in the face of global uncertainty and trade volatility

Hear From

Energy Workforce leadership on the state of the workforce, connect with peers, and recognize industry leaders at the annual Safety Awards Luncheon.

who should attend

Operators, service company executives, HSE and legal professionals, and anyone tasked with protecting people, performance, and the bottom line.

Strong businesses don’t just survive risk — they build with it in mind

They plan for it, train through it, and grow because of it. Make sure your team is prepared.

Featured Speakers

David de Roode

EVP, Lockton Partner, Lockton

David is an executive with the Lockton Companies as well as a serial entrepreneur, board member, business advisor, investor, philanthropist, patriot, and family man. In David’s capacity as a Lockton Partner and Executive Vice President with the Lockton Companies, his global energy and multi-modal transportation practice provides experiential risk identification/awareness, risk mitigation, risk management and risk finance counsel as well as actionable and measurable solutions.to help his clients positively augment outcomes and achieve the execution of their corporate objectives.

David has been involved in over a thousand merger, acquisition and divestiture transactions and specializes in working with senior executives, boards of directors and/or the private equity/family office ownership of privately-held and publicly-traded – onshore and offshore – upstream, midstream and downstream oil and gas operating and services companies as well as multi-modal transportation services companies. David serves on the Board of Directors of the National Ocean Industries Association as well as the Advisory Board of the Energy Workforce & Technology Council and is a member in good standing with the API, DEPA, EIC, EWTC, HPF, IADC, IPAA, LOGA, OMSA, NMOGA, NOIA, OMSA, PBPA, PRSC, SPE, TIPRO, TXTA and the WEA.

David is also host of the Oilfield 360 podcast which is listened to in 120 countries with 250,000 plus subscribers. He is also the founder of the Senior Energy Executive Discussion Series (“SEEDS’) and has been an author, contributor, panelist and speaker for the IADC, IPAA, CNBC, Wall Street Journal, Hart Energy, World Oil, NAPE, EWTC, NOIA, Simmons & Company, Piper Sandler, Well Servicing Magazine, Daniel Energy Partners and DA Davidson.  David also serves on the Board of Directors of Small Steps Nurturing Center, LEAD, and SkyHigh for Kids as well as on the Advisory Board at the Insurance and Risk Management Center at the University of Houston – Downtown, for which he was the principal catalyst, founder and Chairman of in 2009. David strongly supports organizations in the communities he largely conducts business and is focused on children’s education, healthcare and welfare, our combat veterans and wildlife conservation

Justin Whitley

General Counsel, Ranger Energy Services

 

 
Kevin McDonald

Partner, Werner Ayers & McDonald

 

 
Jason Hitchcock

VP of Corporate Operations, Nine Energy Service

Jason Hitchcock, IV is a dynamic executive leader with over three decades of experience driving operational excellence, strategic transformation, and cultural evolution across industries including energy, aerospace, retail, construction, healthcare, and defense sectors. Known for his ability to build and scale businesses, Jason blends deep operational insight with a passion for leadership development and organizational strategy.

Currently serving as Vice President of Corporate Operations at Nine Energy Service, Jason oversees Human Resources, Health, Safety & Environment, and Transportation. His leadership has resulted in transformative improvements, including a 92% reduction in near-miss incidents, a 60% drop in recordable injuries, and a 400% decrease in distracted driving. His strategic restructuring of HR and compliance functions has significantly reduced litigation risk and enhanced employee engagement across a 1,300-person organization.

As Managing Partner at RMADA United, Jason consults with executives and boards to design and implement high-impact strategies. His work includes launching the world’s first private astronaut quarantine facility for Axiom Space, scaling operations for a real estate tech company, across multiple cities, and leading post-merger leadership integration for oil and gas firms. His ability to inspire teams and streamline operations has consistently delivered measurable results.

Jason’s earlier roles include Chief Operating Officer at Island Company, where he led international expansion and eCommerce growth, and multiple leadership positions at Nine Energy Service, where he built a best-in-class leadership development pipeline and recovered significant margins through strategic training and operational discipline.

A retired U.S. Navy SEAL Command Master Chief, Jason brings unmatched resilience, discipline, and mission-focused leadership to every endeavor. He holds an Executive MBA from Texas A&M, a BS in Management Studies, and numerous certifications in leadership, training, and HR. Fluent in business-level Spanish, Jason is also deeply committed to community service, veteran recovery programs, and youth sports development.

“Hitch” lives in Houston with Karen, his wife of 28 years. Their adult children, Elaina and Jackson don’t live far from home.

Jim Kulis

VP of QHSE, Ranger Energy Services

Jim Kulis serves as Vice President of Quality, Health, Environment and Safety. Mr. Kulis has served as VP of QHSE for Ranger Rig Services Division since 2018. Prior to joining Ranger, he held senior-level QHSE and training management positions at C&J Energy Services and Nabors Completion and Production Services. He has extensive field experience and is a credentialed safety and training professional. Mr. Kulis holds a Master of Arts from San Francisco State University and is a Certified Professional in Talent Development (CPTD) and a Certified Safety Professional (CSP).

 

 
Ryan Ezell

CEO, Flotek

 

 
Jamie Stewart

President, Enquest Energy Solutions

Travis Simmering

President, PROPWR

 

 
Daniel Hindes

COO, ClearWell Dynamics

 

 
Matt Hooker

EVP, Well Services, Ranger Energy Services

Ed Newman

SVP, Strategic Risk Control, Lockton

 

 
JP Srock

VP of Safety & Risk Management, Atlas Energy Solutions

JP Srock is Vice President of Safety & Risk Management for Atlas Energy Solutions. He joined Atlas in March 2024 through its merger with Hi-Crush, where he had served since March 2020. With more than 27 years of experience in safety and risk management—24 of those focused on oilfield and mining operations—Mr. Srock brings deep expertise in developing and executing strategies that enhance operational performance while protecting people and assets.

Throughout his career, he has held executive leadership roles overseeing safety, environmental, transportation, training, and risk management programs. His work has supported operations across the United States, Canada, and the MENA region, including strategic positions at Pumpco Energy Services and C&J Energy Services.

A U.S. Army veteran, Mr. Srock holds a Bachelor of Science in Safety Science Engineering from Indiana University of Pennsylvania and is a Professional Engineer.

John Ivascu

General Counsel, Forum Energy Technologies

Victoria Beard

Managing Director, Piper Sandler

 

 
Ken Bullock

Partner, Frost Brown Todd

With a strong background in energy and maritime matters, Ken has wide-ranging experience representing corporate clients in litigation and arbitration throughout the Gulf Coast region.

In the energy industry, Ken represents a host of various upstream and midstream entities in all manners of commercial and personal injury litigation, both defending and prosecuting breach of contract, tort liability, product liability claims, as well as employment-related litigation. Throughout his career, Ken has represented a variety of oil field service providers, drilling and exploration companies, operators, pipeline operators and heavy construction companies. He has also represented electric and gas utility companies, independent power producers and other energy service providers before various federal and state agencies, including the Public Utility Commission of Texas, regarding various regulatory and enforcement
actions.

In the Maritime sector, Ken has extensive experience representing clients in connection with claims brought under the Jones Act, Outer Continental Shelf Lands Act (OCSLA), the Longshore and Harbor Workers Compensation Act (LHWCA), Death on the High Seas Act (DOHSA) and the General Maritime Law. Ken’s clients include dredging contractors, diving contractors, offshore supply vessel owners and operators, seismic and geophysical operators and drilling
contractors.

Ken also regularly represents both onshore and offshore service companies and other energy clients in connection with internal investigations, Occupational Safety and Health Administration (OSHA) inspections and in defending against citations and penalties before the Occupational Safety Health Review Commission (OSHRC).

Tony Lewis

Principal, Wellwork, ExxonMobil

Tony Lewis serves as the Wellwork Principal for ExxonMobil, where he provides technical strategy and execution support for global well operations.  Throughout his 15-year tenure at ExxonMobil, he has served in key technical and advisory roles including Well Control SME, Global Wellwork Advisor, and Fracturing Principal.  Prior to joining ExxonMobil, Mr. Lewis held technical and leadership positions at XTO Energy, Centurion Exploration, Hunt Petroleum, IP Petroleum, and Arco Oil and Gas. His industry experience spans a broad spectrum of well operations and reflects a strong foundation in operational excellence and strategic execution across diverse upstream environments.  Tony holds a Bachelor of Science in Petroleum Engineering from the University of Kansas.

 

 
Steve Vorenkamp

President, Vorenkamp Well Control

 

 
Steve Vorenkamp

President, Vorenkamp Well Control

 

 

Event Agenda

Tuesday, September 30th 

9:30 – 10:00 a.m.                                           Registration             

GENERAL SESSION 

10:00 a.m. – 10:15 a.m.                               State of Energy Workforce 

  • Molly Determan, President, Energy Workforce & Technology Council 
  • Tim Tarpley, President, Energy Workforce & Technology Council 

10:15 a.m. – 11:00 a.m.                               Are you ready?  Incident Response & Privilege Protection 

Discussion around the importance of establishing incident response protocols for proactive legal defense purposes given the current legal environment and lessons learned from the less prepared. 

  • Justin Whitley, General Counsel, Ranger Energy Services 
  • Kevin McDonald, Partner, Werner Ayers & McDonald  
  • Ken Bullock, Partner, Frost Brown Todd 
  • MODERATOR: David de Roode, EVP, Lockton Partner, Lockton 

11:00 a.m. – 11:15 a.m.                               Break 

11:15 a.m. – 12:00 p.m.                               Workforce Competency and Efficiency in a Tight Market 

Discussion around doing less with more and thus staffing in a low commodity price environment, customer consolidation and the advancement of the use of AI. 

  • Jason Hitchcock, VP of Corporate Operations, Nine Energy Service 
  • Jim Kulis, VP of QHSE, Ranger Energy Services 
  • MODERATOR: David de Roode, EVP, Lockton Partner, Lockton

Noon – 1:15 p.m.                                             Safety Awards Luncheon 

1:15 p.m. – 2:00 p.m.                                    Natural Gas – Not all Gas is Created Equal 

Discussion around the increased use of natural gas for providing primary and back-up power for oilfield and non-oilfield operations and the importance of equipment resiliency, gas composition, leak detection, etc. 

  • Ryan Ezell, PhD, CEO, Flotek 
  • Jamie Stewart, President, Enquest Energy Solutions 
  • Travis Simmering, President, PROPWR 
  • MODERATOR: David de Roode, EVP, Lockton Partner, Lockton 

2:00 p.m. – 2:45 p.m.                                    Operating in High Pressure (psi) Environments 

Discussion around best practices related to working in known and unknown high-pressure environments. 

  • Daniel Hindes, COO, ClearWell Dynamics 
  • Matt Hooker, COO, Ranger Energy Services
  • Steve Vorenkamp, President, Vorenkamp Well Control
  • Tony Lewis, Global Wellwork Advisor, ExxonMobil
  • MODERATOR: Ed Newman, SVP, Strategic Risk Control, Lockton 

2:45 p.m. – 3:00 p.m.                                    Break 

3:00 p.m. – 3:45 p.m.                                    Beyond just Compliance: DOT, OSHA & PHMSA Opportunities and Risks 

Discussion around the importance of DOT, OSHA and PHMSA compliance beyond demonstrating compliance. 

  • JP Srock, VP of Safety & Risk Management, Atlas Energy Solutions 
  • Jim Kulis, VP of QHSE, Ranger Energy Services 
  • Kevin McDonald, Partner, Werner Ayers & McDonald  
  • MODERATOR: Ed Newman, SVP, Strategic Risk Control, Lockton 

3:45 p.m. – 4:30 p.m.                                    Business Resiliency in Global & Volatile Markets 

Preparing for and managing international expansion and navigating through tariff volatility and trade negotiations 

  • John Ivascu, General Counsel, Forum Energy Technologies 
  • Jordan Strouse, General Counsel, Volta Grid
  • MODERATOR: Victoria Beard, Managing Director, Piper Sandler 

4:30 p.m.                                                            Adjourn 

Eligibility:

Only personnel from Member Companies with active 2025 status are eligible to attend.

Member Registration Fee: $400 per attendee.

Sponsorship Opportunities

Enhance your company’s visibility by becoming a sponsor. Benefits include logo recognition, email announcements to all Energy Workforce Members, event webpage recognition, event signage, and mentions in post-event articles and social media.

Sponsors

Event Sponsor

LOCKTON DE ROODE ENERGY PRACTICE VECTOR (1)

Natural Gas Panel Sponsor

allison_transmission

Operating in High Pressure (psi) Environments Panel Sponsor

coffee sponsor

Equipt Logo High Def

Media partners

hart_energy_TRANSPARENT
World Oil

Strategic partners

Chevron
SLB

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